Women in advertisements


Men and women are different. It was designed by nature in this way and not the principle of the enzyme to worship it because they complement each other. Stable image of the enzyme of the role of men and women in society, the principle is very difficult to change or overcome. Men are generally considered strong and firm, intelligent and quick. The role of women is reduced to beautiful and sexy principles. Advertising not only reflects the situation in the world market, but also the trends of society and fashionable things, enzyme principle in the list of demand. Gender plays an important role in advertising and gender stereotypes often determine the style of advertising.

Men generally have a more important social role, with few exceptions, and this is reflected in advertising. Men play the role of authority in advertising. The principle of giving examples of expressing their professional opinions differently from that of women, the principle mainly plays the obedient role of the users of the product.

Advertising can be referred to as a measure of social opinion because it expresses the needs of the community but at the same time the principle also shapes it. Play an important role in the promotion of labels and stereotypes. Certain advertisements are directed to certain social groups. Advertising, the principle of showing different female characters, is attractive to different social groups.

In my article, I want to study different approaches of women in advertising, such as treating women as sexual objects, housewives, submissive, mothers, professionals, blondes, to analyze the social position of women and their perspective.

Let's focus on each type of announcement to know the social role that the principle is given to women.

Women in the ads.
First, and most of the traditional ad categories describe women as common housewives, complying with the main gender stereotypes of humanity. These characters emit the genre, the warm taste of mammals and the desire to maintain a home. For example, commercial laundry ads "Bryza", highlighted the laundry as a completely feminine work principle. In the ad, the man sings about the children and the spots and then calls the woman with the words "Now you have Bryza".

Such an attitude implies that only women can and should be interested in other principles of washing and clothing related to domestic work. Another shining example of such an attitude is the announcement of Virginia Slims. This ad says: "The sexiest step a man can take [at home] is to clean up." Such an attitude presupposes that cleanliness is the complete work of women and men, the principle of helping their women in their homes, carrying out heroic deeds and should be treated like heroes. The examples are many and we can count up to a dozen ads, where women act as ordinary housewives during a commercial period. Such an attitude shames the dignity of women and reinforces social stereotypes about women as housewives.

Not the rule of adenosine deaminase is bad as the rule of housewives or the care of her husband and children. This is bad when all life is artificially and deliberately centered around this aspect. To understand the suitability of this category with ethical standards, we must first define ethics. Ethics, or ethical philosophy, is defined as a set of rules, rules define correct behavior or salaah. From an ethical point of view, popularizing the ideal of home maintenance can not be considered as a rule. We must look more deeply at the root of the problem to see other ethical problems here. This type of advertising can limit the rights of women. Volunteer or not, but with the help of this announcement, the social role of women is reduced to the role of ordinary housewives. All actions must be approved with professional ethics.

The role of the rule of the obedient mother initially emerged from the role of housewives. Motherhood is one of the main goals of all women. We all know it since childhood. Unfortunately, the role of a house servant is not considered one of the main social roles of man.

The rule that children are increasing is considered a prerogative of women. Such an attitude is reflected in the advertisements, where all children accompanied by their mother rule and obey. These are the mothers, the rule of preparing children for school, preparing breakfast, maintaining their health, appearance, toys, etc.

The opportunity to see a man in the role of a loving servant of the house is very small or nil. Stereotypes about the role of women as a rule of the mother are reflected in the announcement of Chewi-Quaker. The girl was worried about the new environment after moving to another school, but became popular when she found Chewis and ordered her mother a love rule in her lunch box. Another example of a very bright rule is the announcement of Cheetos, where the mother of four children drove a truck through the city. This is a typical announcement when the rule mother is full of love and attention helping her children. It is difficult for us to imagine a man instead of the woman in an advertisement about children. These ads are light and moving, but they serve the services of bad rules to convince the public that caring for children is a totally feminine responsibility. The social roles of women change now and the scope of their responsibilities is much greater than domestic tasks or parenting. In many families, women work on equal terms with men or even more, but the old social stereotypes are still alive and continue to bring unpleasant ideas about the role of women in society. Like the first category, rule announcements include patterns. From the mother rule, it is not in conflict with direct ethical standards because they do not include lies or violence, but the results can violate ethical norms, violating the balance between women's social and personal life.

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